Everything is the result of both internal and external factors, and catering industry is no exception. Among them, environmental factors are the external factors affecting the success of the catering industry, which plays a very important role in the success of the catering industry.
1. Restaurant location
Catering industry is different from other enterprises, it is to attract customers to the restaurant for consumption, rather than transporting products from the production place to the customer consumption place. Therefore, the choice of restaurant location has a great impact on the restaurant operation. Choosing a good location is a prerequisite for the emergence and development of restaurants. Compared with other factors of restaurant management, restaurant location has the characteristics of stability and long-term. Therefore, once the location of the restaurant is determined, it can not be changed, otherwise it will waste a lot of resources. The factors affecting the location of restaurants have been mentioned before and will not be repeated here.
The internal environment of the restaurant also affects the operation of the restaurant. Because anyone is willing to have a warm and comfortable dining environment. The interior decoration of the restaurant should be as follows:
Dining room floor, walls, doors and windows and other decoration design to give a warm, comfortable feeling.
The contents and materials of the menu should be clear, and the cover design of the menu should give people a sense of novelty.
Cleanliness of the environment. This requires that the dining room tables and chairs should be placed in order, so that the legs of the table are in a line; the dining table, chair legs and plates placed on the table should be in a row horizontally and viewed as a column vertically; the walls, decorations, floors and tables of the dining room should be clean and dust-free.
The environment of the restaurant should adapt to the gender and age of customers.
The uniform of the service staff is symbolic and influential. Keep the style of the uniform consistent with the service in the restaurant. Distinctive uniform can not only set off the atmosphere, but also play a role in promoting sales.
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