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中式快餐经营怎么做促销手段?

来源:饱多客 发布时间:2020-11-10 浏览量:

1、会员制度
1. Membership system
中式快餐:改善门店营业状况的五个营销手段
Chinese fast food: five marketing methods to improve the operating conditions of stores
每一个人随身带着的礼包里有好几个餐饮店的VIP卡。也有的餐饮店服务承诺消费者消費到一定信用额度后能够 打更低的打折,或是折扣的另外送積分,積分能够 换礼物或抵用券等。这类卡一来能够 吸引住熟客,二来能够 刺激性消费者多消費,由于消費额度越高,享有的打折也就越高。
There are several VIP cards in the gift bag that everyone carries with them. Some restaurants promise that consumers can get a lower discount after they have consumed a certain amount of credit, or they can give additional points for the discount, and the points can be exchanged for gifts or coupons. This kind of card can not only attract regular customers, but also stimulate consumers to spend more. The higher the consumption amount, the higher the discount.
2、每日一款超低价菜
2. One super low price dish per day
中式快餐:改善门店营业状况的五个营销手段
Chinese fast food: five marketing methods to improve the operating conditions of stores
超低价菜好似上边的会员制度,全是给顾客让价的个人行为,外再再加超低价菜也是招牌菜,因此更为可以吸引住顾客。
Super low price dishes are like the membership system above. They are all personal behaviors of giving customers price concessions. In addition, super low price dishes are also famous dishes, so they can attract customers more.
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3、特点菜肴
3. Special dishes
每一个取得成功的餐饮店全是依靠自己与众不同的特色菜或特色菜来吸引住消费者的,因而,选择什么招牌菜做为饭店的广告牌也是十分关键的管理决策。这一招牌菜一定如果受大家热烈欢迎的,有非常好的接受程度;菜肴一定要做得正宗,自然,必要条件是要请到做这家常小菜的主厨;这道招牌菜在另一家店无法吃到,或是有独家代理的调配祖传秘方,不容易被竞争者随便拷贝和跨越。
Every successful restaurant relies on its own special dishes or specialties to attract consumers. Therefore, it is also a key management decision to choose the famous dishes as the hotel's billboard. This famous dish must be well accepted if it is warmly welcomed by everyone; the dish must be authentic and natural, and the necessary condition is to invite the chef who makes this regular dish; this famous dish can not be eaten in another store, or there is an exclusive agent to prepare the ancestral secret recipe, which is not easy to be copied and crossed by competitors.
4、提升資源,控制成本
4. Enhance resources and control costs
中式快餐:改善门店营业状况的五个营销手段
Chinese fast food: five marketing methods to improve the operating conditions of stores
做为一个管理人员,假如可以在根源开展综合,融合好各层面的資源,开展提升、合理布局,就可以在一定水平上为公司节约成本,乃至寻找新的核心竞争力。拿小快餐厅而言,融合提升資源无非搞好以下内容:精准结转食物原材料的使用量,降低奢侈浪费;科学安排职工每日任务,提升职工气魄和主动性,保证人尽其力;有效开发设计吸引住顾客的别的新项目,如能够 把餐饮店外的空闲房租给做烤串的货摊,间接性把吃火锅的顾客吸引住到店内消費这些。
As a manager, if we can carry out the integration at the root, integrate all levels of resources, carry out upgrading and reasonable layout, we can save costs for the company to a certain extent, and even find new core competitiveness. Take the small fast food restaurant as an example, the integration and upgrading of resources is nothing more than to do the following: accurately carry forward the use of food raw materials, reduce luxury and waste; scientifically arrange the daily tasks of employees to improve their courage and initiative to ensure that people do their best; Effective development and design of other new projects to attract customers, such as the ability to give the free rent outside the restaurant to the barbecue stalls, and indirectly attract customers who eat hot pot to the store for consumption.
5、酒水
5. Drinks
中式快餐:改善店面营业状况的五个营销手段
Chinese fast food: five marketing methods to improve store business
根据近期的调查摸排,餐饮店里能产生大盈利的实际上并不是餐饭只是酒类,这一部分彻底能够 做为非常好的增收新项目。靠酒类增收要留意二点,第一是标价难题,第二是酒类的种类难题,假如酒类的种类和标价不宜我店的目标客户或关键目标消费群体,那麼酒类收益将没法做到比较满意的状况。
According to the recent survey, it is not the meal but the wine that can make a big profit in the restaurant. This part can be regarded as a very good new income item. We should pay attention to two points when we rely on alcohol to increase revenue. The first is the price problem, and the second is the type problem of liquor. If the type and price of liquor are not suitable for our target customers or key target consumer groups, then the liquor revenue will not be able to achieve a more satisfactory situation.
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