When business is bad, I think of using marketing activities to save soldiers
At present, many restaurant marketing activities are quite temporary move to save soldiers. When the business is good, there are not enough people, let alone to do marketing activities. Anyway, I have no shortage of customers when my business is good, but I have time to do marketing when the business is bad. This is the psychology of most catering enterprises that do marketing activities.
However, have you ever thought about it? Marketing activities are always the icing on the cake. Once your restaurant has a good business, the underlying line is that the dishes, service and decoration should be OK. But the subtext behind a restaurant with bad business must be the dishes, service and operation. There must be some problems in some links.
The answer is obvious. The better the business is, the more marketing activities are needed. When the business is good, the marketing activities will achieve twice the result with half the effort. At this time, the number of receivers is the largest, the number of disseminators is the largest, and the effect is the best. Moreover, the service, product and experience are also very good, and it is easy to form word-of-mouth effect.
Of course not. Restaurants with bad idea of regeneration are also a theory of relativity. For example, if you are engaged in office catering, it is likely that the business is good at noon and the business is not good in the evening. Then you should do marketing activities at noon, because the number of people coming to the store at noon is the most, and the atmosphere is the best. You have time and energy to decorate well, but there are fewer customers involved The broadcasting power is also low, so it is the first mistake to do marketing well when the business is not good.
Holiday marketing serves a small number of people without arousing the feelings of large groups
There are many festivals in China, and catering enterprises will do some activities around each festival.
For example, on children's day, some restaurants will try to coax the baby to be happy. On teacher's day, teachers will discount the price. On Mother's day, some mothers will go to the restaurant to eat, enjoy the right to eat specific boiled noodles and get flowers.
Do you think this kind of activity is good? Touching or not?
It must be very good and touching, but looking back, it seems that there is something wrong.
Take children's day as an example. No matter how well you do on that day, how many children can go into the store to spend? Maybe 10% is good. Do you want to celebrate this 10% only once? Needless to say, the audience of teacher's day, army building day and nurse's Day is even less.
So, mother's day, should it be a big festival? In order to do a good job in mother's Day activities, even our shops have prepared foot washing water, but you wash the feet of these people with mothers
If your restaurant only wants to hold activities for the audience during the festival, it is likely to enter the second Marketing misunderstanding. Because the audience target is a small part, do holiday marketing without considering the feelings of small audience groups, but consider the feelings of the majority of the audience. Only in this way can we play holiday marketing. Small emotions are better than big feelings.
For example, on children's day, it's better to pay homage to the childlike innocence of all people rather than to give children less than 10% of the stores.
3. Do not design activities in advance and start activities temporarily
Usually, most of the activities of catering enterprises are temporary. They usually decide that we should not do an activity three days before a festival, and then buy materials. As a result, money is spent on an activity, but it is not painful.
Because you didn't design an activity, whether an activity is good or not depends on the activity design.
Before doing the activity, we must ask ourselves what is the ultimate purpose of the activity? We must make the interaction between customers and us, and make our employees more happy through an activity. This is the ultimate goal of activity design and activity.
Therefore, we should not start marketing activities temporarily. We should design the activities in advance and drill in advance within the enterprise to understand the purpose of the activities, so that the money can not be wasted.
4. No follow-up after the event. Posters after the festival can touch people more than before
Many catering enterprises in the day of the activity, to a lot of people, the day's effect is very good, but the event is over, it seems that the past, there is nothing left, no summary.
You should know that the purpose of the activity is not only to show the current customers, let the customers who eat in the restaurant feel, but also to show the customers who have not participated in the activity, so that they can produce a kind of regret that they did not participate in today's activity. After that, they will continue to pay attention to your store, because they don't want to miss such a good activity next time.
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