Step 1: attract consumers to shop
Every day, there will be constant passenger flow. It is very important to attract them to pass by. The striking brand image of the store, the dining atmosphere in the store, the product posters posted in front of the door, and the theme activities of promotion and planning all influence whether the consumers can be attracted to buy in the store in a short time.
Step 2: attract consumers to shop again
In order to fundamentally improve the efficiency, it is necessary to attract consumers and let them enter the store again or several times to buy and buy transactions. What can we do to make the one-time transactions of consumers become regular customers? We need to pay more attention to the management of products and services. By introducing new products every quarter or periodically, we can attract a large number of consumers to buy and buy transactions.
Step 3: guide consumers to share on social platforms
As it is fashionable to take photos, punch in and sign in to wechat circle of friends, product appearance, shop decoration design and marketing means are all topics for consumers to actively share. From these points, it is not a big deal to share with a wechat circle of friends and Sina Weibo. In this way, a group of potential target customers can be attracted.
Step 4: creative event marketing
A creative marketing plan can bring incalculable data flow to the baozi store. With the advantages of baozi store, it can directly meet the needs of consumers. It is necessary to set a theme activity "tailored for you" to promote transactions. If you want to attract consumers by decoration with some characteristics or humanistic feelings, you must do a good job in brand foundation, otherwise, Baozi shop will become a scenic spot for taking photos, but consumers have no sense of dependence on the products of baozi shop, and there will be no consumption stickiness.